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Ebook CSR from a strategic perspective: How to develop stakeholder confidence and value through social entrepreneurship and sustainable innovation by Maria Roeck Hansen read! Book Title: CSR from a strategic perspective: How to develop stakeholder confidence and value through social entrepreneurship and sustainable innovation
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Reader ratings: 6.9
The author of the book: Maria Roeck Hansen
Edition: VDM Verlag
Date of issue: September 28th 2010
ISBN: 3639260384
ISBN 13: 9783639260380
Language: English
Format files: PDF
The size of the: 383 KB
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Lately CSR has increased its strategic status, as well as the consumer demand for sustainable development. However, there are still organizations that have not adjusted their strategies to fit this shift in demand. More companies could become social entrepreneurs and deploy sustainable innovation programs. The author offers a method for companies that are looking to re-position themselves on the market to gain a competitive advantage based on sustainable core competencies, through the models "Sustainable Communication" and "Strategic CSR and its benefits of enhanced stakeholder confidence/value and improved financial performance." By anchoring CSR into the company's strategy and activities, the customer relationships will grow stronger and more profitable; hence CSR will make the business bloom. In a longer perspective, companies will then contribute to a healthier society, which implies a more dynamic business environment.


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TXT: csr-from-a-strategic-perspective-how-to-develop-stakeholder-confidence-and-value-through-social-entrepreneurship-and-sustainable-innovation.txt CSR from a strategic perspective: How to develop stakeholder confidence and value through social entrepreneurship and sustainable innovation TXT